|Packaging: Marks & Spencer
wanted something fairly traditional but with a modern take for their
Christmas Household range. Iconic snowflakes with reference taken from
Tord Boontje were used to create a seasonal look.
M&S wanted the 'Christmas Novelty' range to be traditional but with a modern take. Illustrations in a scandinavian 'homemade' style were commissioned and placed on pack using 'stitched on' panels of type.
The Organic range needed to sit along side the premium 'Speciality' range - hence the same font and use of black. The photography used has a natural or 'hand picked' feel to it, emphasising the Organic quality of the product.