M&S
wanted the Organic range to sit along side the upmarket 'Speciality'
range - hence the same font and use of black. The photography used
has a natural or 'hand picked' feel to it, emphasising the Organic
quality of the product.
M&S: have over 450 UK stores, including the largest store
at Marble Arch, London. There are also 150 stores worldwide.
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