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Packaging: Marks & Spencer
wanted something fairly traditional but with a modern take for their
Christmas Household range. Iconic snowflakes with reference taken from
Tord Boontje were used to create a seasonal look.
M&S
wanted the 'Christmas Novelty' range to be traditional but with a modern
take. Illustrations in a scandinavian 'homemade' style were commissioned
and placed on pack using 'stitched on' panels of type.
The
Organic range needed to sit along side the premium 'Speciality' range
- hence the same font and use of black. The photography used has a natural
or 'hand picked' feel to it, emphasising the Organic quality of the product.
Marks
& Spencer:
M&S is one of the UK's best known all round high street retailers.
They have over 450 UK stores, including the largest store at Marble Arch, London,
and 150 stores worldwide.
Work:
Packaging
