Identity: Rachel wanted the identity to be personal yet stylish. The boutique's location, 'Belgravia' was used on printed materials to communicate the luxury of the brand and also as a way of directing people to it's location, whilst her initials joined to form an icon that could also be used on it's own.

Packaging accessories: The products in the boutique were branded with grosgrain printed ribbon and acrylic domed stickers. 'Belgravia' was dropped from the logo as it was not necessary.

Stationary: Tissue paper & stationery designs showing different uses of logo & use of clear foil.

Shop front: Rachel's simple yet stylish shop front in the heart of Belgravia.