Whittard wanted to add three flavours to their instant coffee range and create a coffee selection gift pack. Fonts were chosen to relate to the origin of the coffee whilst colours dictated the strength of the flavours. A hessian texture was used on the gift pack selection as a reference to the bags of coffee beans.

Whittard of Chelsea: sources and sells tea, coffee and associated products through roughly 128 UK retail outlets. Products are also supplied overseas by mail order and the internet.