Name & Identity: The name Yllume (pronounced ee-loom) was inspired by the fact that its products illuminate one's skin. The 'y' was used instead of an 'i' to make it more sophisticated and memorable. Yllume uses new skin technology in its products and therefor needed to look modern. As it was launching at the top end of the market, a rich metalic purple was used in combination with a soft skin colour on the packaging and website.

Alternative identities explored modern fonts and the illumination concept

Stationery: A gradient of the skin colour was used to give the soft illuminating effect

Packaging: The design was kept clean and simple with the focus being on the brand and the contents.
The gradient from the stationary was carried through onto the packaging.

Website: The design was kept clean and simple with the focus being on the brand and the products.
The menu and buttons used a 'glow' effect and the 'illuminating' gradient of the skin colour was used again.

Website launching soon...